Home&Shopping Partners with Seongnam Industry Promotion Agency to Support SME Market Access

Cooperation for Discovering and Expanding Market Channels of Excellent Small and Medium Venture Enterprise Products

At the 'Win-Win Cooperation Agreement Ceremony' held on the 12th at the Home&Shopping headquarters in Gangseo-gu, Seoul, Kim Ok-chan, CEO of Home&Shopping (left), and Ryu Hae-pil, Director of Seongnam Industry Promotion Agency, are posing for a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 13th that it has signed a business agreement with Seongnam Industry Promotion Agency to support market expansion for small and medium-sized enterprises (SMEs).

Through this agreement, Home&Shopping will collaborate with Seongnam Industry Promotion Agency to discover outstanding small and medium-sized venture companies located in Seongnam City and support their market expansion. First, Home&Shopping plans to support TV home shopping broadcast sales by selecting HMO's 'Jaecheopjinguk' and Geuireum's 'Chamgireum' as featured products for store entry support.

Home&Shopping has launched over 1,000 SME products through its market expansion project 'Ilsacheonri' over the past 10 years, recording cumulative sales exceeding 100 billion KRW.

Kim Ok-chan, CEO of Home&Shopping, said, "Through this opportunity, we will spare no effort to support discovering innovative and excellent company products while helping SMEs located in Seongnam City who are struggling due to COVID-19."

This content was produced with the assistance of AI translation services.