[Asia Economy Reporter Lim Hye-sun] Lifestyle brand Muji is lowering the prices of clothing made from natural materials. This is part of Muji's ongoing product price adjustment initiative, "Better Prices, Always Good Prices," which started in August.


Muji announced on the 13th that it has reduced prices of some fall and winter season products by up to 40%. The price of the men's comfortable neck, washable turtleneck sweater is adjusted from 49,900 KRW to 29,900 KRW. The women's version is lowered from 39,900 KRW to 29,900 KRW. The men's lightweight packable down vest price is also reduced by 20%, from 49,900 KRW to 39,900 KRW. The price of men's and women's yak blend wool sweaters is adjusted from 59,900 KRW to 49,900 KRW.



Muji has been creating products that emphasize the functionality of natural materials with sustainability in mind. They adhere to the principle of selecting materials such as down and wool that are harvested and cultivated in ways that minimize unnecessary burdens on the earth, animals, plants, and producers.


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