Won Grandma Bossam Jokbal Launches 4 New Items Including 'Himchan Jangeo + Bossam Dosirak'

[Asia Economy Reporter Moon Hyewon] Wonhalmeoni Bossam Jokbal announced on the 12th that it has launched four new menu items featuring eel, which is considered a health food.

The new menu includes four items: ‘Himchan Eel + Bossam Lunchbox,’ ‘Himchan Eel Lunchbox,’ ‘Himchan Eel Rice Bowl,’ and ‘Himchan Eel Set Meal.’ The dishes are characterized by freshwater eel, known for its energy-boosting properties, grilled with Wonhalmeoni Bossam Jokbal’s special tare soy sauce to enhance the savory flavor.

Additionally, the lunchboxes are composed of various side dishes, the rice bowl offers a simple yet hearty meal, and the set meal is served with freshly cooked hot gamasot rice, expanding consumers’ options.

In particular, the ‘Himchan Eel + Bossam Lunchbox,’ featuring two main dishes, draws attention with its generous combination of sweet and savory grilled freshwater eel and Wonhalmeoni Bossam Jokbal’s signature mild and tender bossam, making it perfect for recharging energy.

The four new menu items will first be introduced at select locations such as the main branch and Myeongdong branch to gauge consumer response, with plans to gradually expand to more stores. The ‘Himchan Eel Set Meal,’ served with gamasot rice, is available exclusively at Wonhalmeoni Bossam Jokbal gamasot rice locations.

This content was produced with the assistance of AI translation services.