Lotte Homeshopping's Mega Shopping Event Gwangclejeol... 'Lucy' Selected as Official Model

Lotte Homeshopping will hold a massive shopping event, "Korea Gwangcle Festival," featuring discounted products worth a total of 500 billion KRW from the 14th to the 24th.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 12th that it will hold a massive shopping event called ‘Korea Gwangcle Festival’ from the 14th to the 24th, featuring discounted products worth a total of 500 billion KRW. It will provide 11 billion KRW in shopping support funds and selected the virtual model ‘Lucy,’ developed in-house to reflect the metaverse trend, as the promotional model.

This event will showcase differentiated shopping benefits by securing a large quantity of the latest trends and premium products. Under the concept of ‘Unstoppable Shopping, Falling into Lucy’s Gwangcle Festival,’ a 30-second promotional video was produced featuring Lucy dancing the tango to the OST music of the movie ‘Scent of a Woman.’

A total of 11 billion KRW in ‘Gwangcle Support Funds’ will be provided. Every day, the first 100,000 customers will receive a discount coupon worth 10,000 KRW. The coupon can be used once per order for purchases over 60,000 KRW. A ‘0 Won Market’ event will be operated, providing immediate reward points to new customers. On the first day of the event, the 14th, Lotte Card will launch the ‘Bellygom Card’ together. When paying with this Lotte Homeshopping exclusive card, various benefits such as a 7% billing discount will be offered.

Winter products will be focused on with limited sales. Through representative fashion programs such as ‘Elshow’ and ‘Young Style,’ a ‘Winter New Product Launch’ and ‘Outerwear Special Exhibition’ of luxury brands will be held. Targeting demand for luxury and jewelry products, a ‘Gucci and Burberry Rivalry Exhibition’ and ‘Golden Day,’ composed of 24K and 14K pure gold sets, will also be conducted.

A Lotte Homeshopping official said, “Following last year’s record-breaking event that became a representative shopping festival in the industry, we are holding the Korea Gwangcle Festival for the third time. We expect to provide customers with practical shopping benefits ahead of the with-COVID era by planning limited sales of the latest trends and premium products.”

This content was produced with the assistance of AI translation services.