"NCT and aespa to Meet Remotely" LG Uplus Hosts XR Concert with SM View original image

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 11th that it will collaborate with SM Entertainment to present artists' 'XR (Extended Reality) shows' on its 'U+ Idol Live' platform.


Starting with NCT Dream on the 12th, followed by NCT 127 on the 9th of next month, and aespa on the 20th, live performances will be exclusively broadcast on U+ Live.


LG Uplus explained, "The biggest feature of the performance is that it overlays ultra-realistic technology on the stage, allowing audiences to enjoy the artists' performances unfolding within virtual reality in an immersive way."


Tickets are sold through U+ Idol Live and 'SM Town & Store.' Anyone can watch regardless of their telecom provider.


There is no limit on the number of live broadcast viewers, but customers who purchase tickets can only watch on one device. Customers can also purchase various special products such as special AR tickets, photocard sets, and postcard books.



Choi Yoonho, Head of XR Business at LG Uplus (Senior Executive Director), said, "We have prepared an immersive stage so that customers can meet popular artists from SM Entertainment through LG Uplus's XR technology," adding, "We hope this will establish itself as a platform that delivers vivid experiences to customers not only in the current contactless era but also in the post-COVID-19 era."


This content was produced with the assistance of AI translation services.

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