"Upcycling Used Linen" Maison Glad Jeju and Jeclin Launch 'Eco-Friendly ESG Campaign'

Maison Glad Jeju signed an eco-friendly ESG campaign agreement with Jecklin. (From left) Cha Seung-su, CEO of Jecklin, Hyun Yong-tak, General Manager of Maison Glad Jeju.

[Asia Economy Reporter Yuri Kim] Maison Glad Jeju announced on the 8th that it signed a Memorandum of Understanding (MOU) on the 7th with JeClean Co., Ltd. to upcycle discarded bedding products into eco-friendly products as part of an 'Eco-friendly ESG (Environmental, Social, Governance) Campaign.'

Through this agreement, Maison Glad Jeju will provide its discarded linens to protect Jeju's environment and promote resource saving and utilization. This program is realized through a win-win partnership with JeClean, an eco-friendly upcycling startup recognized for its business potential by the Jeju Center for Creative Economy and Innovation, thereby contributing to the development of the Jeju local community.

The hotel stated, "From an ESG perspective, this is significant as it can support the establishment of a management environment through eco-friendly recycling processes and cooperative partnerships that serve as a model for the domestic lodging industry." Through this agreement, they plan to promote ▲recycling and repair of reusable hotel bedding ▲joint development and market activation of eco-friendly private brand (PB) products.

JeClean is an IT-based startup providing laundry care services for bedding and living products. Since 2016, it has been offering laundry care services to small and medium-sized lodging operators in Jeju and is conducting various projects with partners such as Korea Ecolab, Baegil Myeonupsa, Barun Printing, Seaweed, and D&D Department Jeju to address the issue of over 6,000 tons of bedding waste incinerated annually in Jeju.

A Glad Hotel official said, "Glad Hotel, which practices 필(必)environmental responsibility, signed this eco-friendly ESG campaign agreement to protect Jeju’s pristine natural environment, a UNESCO World Natural Heritage site, and to participate in local community development through cooperation with local startups." They added, "We hope this agreement will serve as a stepping stone to advance eco-friendly recycling processes in the domestic lodging industry."

This content was produced with the assistance of AI translation services.