Hiring Dedicated Export Officers to Target Key Overseas Markets such as the USA, China, and Taiwan

Shine Muscat First Export to Singapore <br>[Image Source=Geochang-gun]

Shine Muscat First Export to Singapore
[Image Source=Geochang-gun]

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[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Geochang-gun, Gyeongnam Province, despite difficult conditions such as rising logistics costs due to the novel coronavirus infection (COVID-19), has achieved steady exports of excellent local agricultural and specialty food products by pioneering overseas export markets including the United States, China, and Taiwan.


Starting with the export of 2 tons of mixed grains from Suseungdae Nonghyup to the United States in February, the county achieved notable growth in processed agricultural product exports, such as exporting 1,800 boxes of Uncle Farm apple juice to Taiwan in April and newly exporting about 2,600 boxes of apple juice from Gajiri Apple Farming Association Corporation to China in June.


In July, Geochang Nonghyup’s Golden Queen No. 3 raw grains, totaling 5 tons, were processed and packaged by the distributor Lee Kang Bio and exported under the brand ‘Wolhyangmi 5kg’ to four countries: the United States, Australia, Canada, and Hong Kong.


Following exports in June, Gajiri Apple Farming Association Corporation recently opened an export route to Singapore on September 14, shipping 2,560 boxes of apple juice and about 260 boxes of Geochang Shine Muscat grapes. They are also preparing to export rice processed products such as organic rice flour from Rice Farmer to the United States.


To resolve export difficulties such as restrictions on overseas market development activities due to the prolonged COVID-19 pandemic, the county is promoting the ‘Geochang-gun Agricultural Specialty Food Pilot Store’ and the ‘Geochang-gun Agricultural Specialty Food Online Export Consultation’ to support export companies in pioneering overseas markets and expanding exports.


Following positive responses from buyers and exporters to last year’s first non-face-to-face online export consultation, another online export consultation will be held on the 29th to support exporters in developing overseas markets.


To raise awareness of agricultural specialty foods and pioneer export markets, a ‘Geochang-gun Agricultural Specialty Food Pilot Store’ is scheduled to open in October at a Korean mart in Chicago, USA. In August, 28 items including mixed grains and fried seaweed snacks from seven local companies were exported in the first phase, and plans are underway to discover new products and expand exports.



Geochang-gun has hired one general fixed-term public official dedicated to export work to increase exports of agricultural specialty foods and promote professional export operations. Since January, customized consulting has been provided to local exporters and export farmers, and the county is committed to doing its best to help increase exports through various overseas marketing efforts and market development.


This content was produced with the assistance of AI translation services.

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