7-Eleven Launches PB Seven Select 'Mashim Cup Coffee'

Seven Eleven has launched its own private brand (PB) Mashim cup coffee.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 7th that it has launched its private brand (PB) Mashim cup coffee.

Mashim means a pause for the mind, conveying the message of finding mental rest while drinking coffee. There are a total of seven varieties: Americano, Cafe Latte, Caramel Macchiato, Brown Sugar Latte, Choco Latte, Green Grape Ade, and Orange Ade. To celebrate the product launch, a 2+1 event will be held throughout October.

The front of the product packaging features representative artwork and warm healing phrases from Cup of Therapy, a Finnish illustration brand. Cup of Therapy is a brand developed by Finnish psychotherapists and illustrators, gaining worldwide popularity with its monochrome animal illustrations and warm messages.

A Seven Eleven official said, “We wanted to offer comfort and healing in a cup of coffee to modern people tired from daily life, such as students preparing for exams and office workers,” adding, “Through collaboration with Cup of Therapy, which delivers various healing content worldwide, we are introducing this PB cup coffee brand.”

This content was produced with the assistance of AI translation services.