Busan Leads Smart Tourism... Dong-Eui University and LG HelloVision Busan Broadcasting Sign Agreement for Tourism Culture Development
Agreed to Share and Collaborate on MICE Information through Smart Platform and Metaverse Construction
Dong-Eui University and LG HelloVision Busan Broadcasting have signed a business agreement for the development of smart tourism.
View original image[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A local university and a broadcasting company have joined hands to carry out a 'Smart Tourism' project.
On the 5th, Dong-Eui University Smart Tourism MICE Research Center and LG HelloVision Busan Broadcasting signed a business agreement on the development of smart tourism culture at the LG HelloVision Integrated Newsroom.
The two organizations plan to cooperate in the development of smart tourism culture through information sharing and exchange on smart tourism and MICE.
At the agreement ceremony, they shared cases such as the establishment of a domestic smart shopping tourism platform and the application of the metaverse.
The event was attended by Yoon Tae-hwan, director of Dong-Eui University Smart Tourism MICE Research Center, Professor Chu Seung-woo, majoring in Hotel and Convention Management, Kim Hyun-jung, director of LG HelloVision Busan Media Bureau, and Kim Young-man, head of the ICT Solution Lab.
Yoon Tae-hwan, director of Dong-Eui University Smart Tourism MICE Research Center (Professor of Hotel and Convention Management), said, “We expect synergy in the development of Busan's smart tourism industry through the cooperation of the Smart Tourism MICE Research Center, which has differentiated capabilities in the tourism industry and smart tourism field, and LG HelloVision, which has excellent know-how and technology in media content and smart shopping.”
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Kim Hyun-jung, director of LG HelloVision Busan Media Bureau, said, “Amid the difficulties faced by the tourism industry due to COVID-19, as a local broadcasting company, we will discover region-tailored tourism content based on professional capabilities and ICT technology and lead the evolving smart tourism culture.”
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