"CJ OnStyle Hosts 'Digital Fashion Show' to Preview Winter New Arrivals"

Winter new product pre-runway scene of CJ OnStyle fashion brand 'Karl Lagerfeld'.

On the 1st, CJ OnStyle's Representative Fashion Brands such as 'Brooks Brothers' and 'The Edge' Showcase Winter New Products in One Place

[Asia Economy Reporter Yuri Kim] A digital fashion show where you can preview CJ OnStyle's representative fashion brands' winter new products will be held through mobile live commerce.

CJ OnStyle announced that on the 1st at 8 PM, for about 1 hour and 30 minutes, it will hold the 'CJ OnStyle Fashion Showcase 21 Winter' through the live show section within the CJ OnStyle application (app) and Naver Shopping Live.

In this showcase, CJ OnStyle will present 86 winter new products from 13 exclusive fashion brands, including CJ OnStyle's new premium fashion brands 'Brooks Brothers' and 'Senzone Blue Label', and representative private brands (PB) 'The Edge' and 'Celeb Shop Edition'. The company said that while individual brand showcases have been held before, this is the first time a brand-integrated fashion showcase is conducted through mobile live.

The showcase features CJ OnStyle's representative show host Dong Ji-hyun, actress Go Eun-ah, model Han Hyun-min, and stylist Koo Dong-hyun. The program proceeds with the concept of other participants transforming Go Eun-ah into a 'fashion people' figure, and during the live broadcast, they will listen to customers' fashion advice and answer questions about products, communicating in real time.

Among customers participating in the broadcast, a total of 100 people will be selected by lottery to receive Starbucks coffee coupons worth about 30,000 KRW. Customers who pre-order winter new products will receive a 10% reward point.

Interviews will feature Lee Na-young of 'G Studio', Han Ye-seul of 'The Edge', Lee Ji-ah of 'Cerruti 1881 Femme', Kim Ha-neul of 'Celeb Shop Edition', Yoo Yeon-seok of 'Eddie Bauer', Yoon Se-a of 'Ecellia', and David McGinnis of 'Daniel Cremieux' through video appearances.

The broadcast will be divided into three parts: the Top Designer Zone featuring brands like 'Karl Lagerfeld' and 'G Studio', the Well-Known Brand Zone including 'Brooks Brothers' and 'Eddie Bauer', and the Only CJ Zone featuring 'The Edge'.

On the 2nd, the cashmere wool appliqu? knit from 'Senzone Blue Label' scheduled to be released, and the 100% Italian Guabellosa wool suit from 'Brooks Brothers' set for first broadcast release on the 4th, can be viewed and purchased through the showcase.

This content was produced with the assistance of AI translation services.