As Convenience Store HMR Demand Rises... CU Launches Paldo Hankki Gukbap Series

On the 30th, a customer is purchasing the Paldo Hankki series at the convenience store CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 30th that it will launch ‘Paldo Hankki Gourmet Journey,’ a home meal replacement (HMR) exclusive brand, as the number of people eating meals at convenience stores has significantly increased.

According to CU, HMR sales from January to September this year increased by 30.8% compared to the same period last year. In particular, soup, stew, and rice bowl products have recently gained popularity. The share of these products in total HMR nearly doubled, rising from 13.3% last year to 24.1%.

The newly introduced products are Seoul Hanchon Seolleongtang and Andong Beef Soup Rice. Seoul Hanchon Seolleongtang features a clean taste with a broth made by simmering pure ox leg bones for 48 hours combined with brisket broth, while Andong Beef Soup Rice boasts a rich flavor from beef broth with ox bone and soybean paste, including domestic radish and napa cabbage greens for a spicy taste. On the 7th of next month, Wando Beef Seaweed Soup Rice and Jeonju Dried Pollack Bean Sprout Soup Rice will be additionally released.

A BGF Retail official said, “Considering the restricted travel to other regions after COVID-19, we launched the Paldo Hankki series to conveniently enjoy representative dishes from across the country,” adding, “We will continue to introduce differentiated HMR products utilizing the know-how of convenience store instant meal manufacturing accumulated over more than ten years.”

This content was produced with the assistance of AI translation services.