KGC Insamgongsa Breaks 10,000 Sales of 'CheongKwanJang Hwaerak Innergetic'
As September Begins, Daily Average Sales Increase by More Than Threefold
[Asia Economy Reporter Lim Hye-sun] KGC Ginseng Corporation's Jeong Kwan Jang announced that 'Hwaerak Innergetic' surpassed 10,000 units sold just three months after entering the inner beauty market.
KGC Ginseng Corporation stated on the 30th that 'Jeong Kwan Jang Hwaerak Innergetic' exceeded 10,000 units sold within 76 days after launching the new products 'Hwaerak Innergetic Skin' and 'Hwaerak Innergetic Body' in June, following 1,000 units sold within just half a month. In particular, 'Hwaerak Innergetic Skin' has recorded a rapid increase in sales, with daily average sales more than tripling compared to the previous month since September began.
Jeong Kwan Jang cites the combination of 'red ginseng' and 'beauty,' a field of interest for women aged 25 to 34, as the key success factor. This aligns with the increased awareness of health due to COVID-19 and the consumer trend pursuing fundamental beauty starting from within.
Additionally, the inner beauty market is shifting towards snack forms that women can easily consume, and 'Jeong Kwan Jang Hwaerak Innergetic' is evaluated as reflecting consumer preferences well because it is a convenient jelly stick to enjoy.
'Hwaerak Innergetic Skin' mainly contains Jeong Kwan Jang 6-year-old red ginseng and hyaluronic acid. Hyaluronic acid is a natural moisturizing factor that can store moisture up to 1,000 times its own weight and has been recognized for its ultraviolet care and skin moisturizing functionalities.
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'Hwaerak Innergetic Body' contains Jeong Kwan Jang 6-year-old red ginseng and lemon balm extract powder mixture, which has the effect of reducing body fat. It also contains sub-ingredients such as L-carnitine and L-arginine, making it an optimized product for women who exercise at home, play tennis, and more.
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