Cheongho Nice, Espre Cafe & Always Win '2021 IDEA Design' Main Award

Coffee Machine Ice Water Purifier and Portable Air Purifier Win Main Awards
"We Will Present Products Suitable as Interior Appliances"

Cheongho Nice announced on the 28th that its coffee machine ice water purifier Esprecafe and portable air purifier Always have won the Finalist award at the 2021 IDEA Design Awards (International Design Excellence Awards). Photo by Cheongho Nice

[Asia Economy Reporter Kim Heeyoon] Cheongho Nice announced on the 28th that its coffee machine ice water purifier Esprecafe and portable air purifier Always won the '2021 IDEA Design Award (International Design Excellence Awards)' Finalist prize.

According to Cheongho Nice, IDEA is the top design award in North America. It is selected through a comprehensive evaluation of design innovation, user experience, and social contribution.

The coffee machine ice water purifier Esprecafe is a product capable of Δpurification Δcold water Δhot water Δlukewarm water Δice Δcoffee. It was launched in February. As the 2021 new model of the coffee machine ice water purifier that Cheongho Nice has been releasing since 2014, it is especially praised for applying a capsule module different from previously released products, enhancing the coffee taste.

The 'portable air purifier Always' features a light weight of 460g and a small size that fits in one hand. It is equipped with a double fan and double filter. It is characterized by a high-capacity built-in battery that allows continuous use for up to 20 hours.

Both products were also selected for the 'Good Design Award.'

Lee Joohyung, head of the design division at Cheongho Nice, said, "Design is an essential factor as important as functional elements when choosing a product," adding, "We will continue to secure design competitiveness that satisfies consumers with the industry's best technology and present products that are also suitable as interior appliances."

This content was produced with the assistance of AI translation services.