From Spicy to Mint Flavor... The 'Winter Signature Snack' Hobang is Back

[Asia Economy Reporter Lim Hye-sun] SPC Samlip announced on the 28th that it will launch a new product of its winter representative snack, 'Samlip Hoppang.' Yoo Jae-suk was selected as the advertising model for Samlip Hoppang.

SPC Samlip developed 'Fermented Rice Alpha' and applied it to all Hoppang products. 'Fermented Rice Alpha' is a mixture of 'Fermented Rice' made from native lactic acid bacteria and Korean rice, combined with rice saccharified liquid (sugar produced by fermenting rice and nuruk).

This year, Samlip Hoppang will introduce various unique products. One of them is a spicy Hoppang targeting young consumers. They will release 'Rose Hoppang,' which adds spicy gochujang and soft fresh cream; 'Nashville Hoppang,' featuring a sharp chili flavor inspired by hot chicken from Nashville, USA; and 'Baehongdong Hoppang,' using the spicy bibim noodle sauce 'Baehongdong' as part of a collaboration with Nongshim. The product packaging reflects Yoo Jae-suk's alter ego character concept to add fun.

They also launched Hoppang with flavors that became popular online. The main products include 'Mint Choco Hoppang,' catering to the Mincho-dan (people who like mint and chocolate) trend; and collaborations with Haepyo reflecting grandma's taste, such as 'Perilla Oil Spicy King Hoppang' and 'Sesame Oil Chive King Hoppang.' Retro-inspired products are also introduced. Using the nostalgic 2000s character 'Holman,' three new products are 'Honey Seed Hoppang,' 'Sweet Pumpkin Cheese Hoppang,' and 'Cloud Soda Hoppang.'

They will also release 'Meal-type Hoppang' that can be enjoyed as a convenient meal substitute. The meal Hoppang is designed as a single-serving package reflecting the one-person household trend and applies the patented packaging technology 'Hoppang Steam Pack,' which allows a moist texture without using a steamer.

Samlip Hoppang, launched in 1971 as Korea's first winter bread, surpassed a cumulative sales volume of 6.2 billion units last season.

This content was produced with the assistance of AI translation services.