Homeplus Launches 'Eco-Friendly Toilet Paper' Made from Milk Cartons... "Strengthening ESG Management"

Homeplus has launched "Good Toilet Paper," a socially responsible product that allows customers to participate in eco-friendly activities simply by purchasing the product.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 27th that it has launched the ‘Good Toilet Paper,’ an eco-friendly product that allows consumers to participate in environmental activities simply by purchasing the product.

Good Toilet Paper is a product developed by Homeplus in collaboration with its partner Daewang, incorporating eco-friendly values from the development stage. It is characterized by using 100% recycled raw materials made from milk cartons instead of pulp. It uses non-fluorescent raw materials without optical brighteners, and the packaging vinyl reduces unnecessary ink usage by applying one-color printing. The thick 3-ply embossing adds to the toilet paper’s naturally soft texture.

It is estimated that for every 100,000 packs of Good Toilet Paper sold, 390 tons of pulp usage will be saved, equivalent to planting 7,800 trees.

A Homeplus representative said, “The easiest way for customers to participate in eco-friendly activities is by consuming eco-friendly products,” adding, “To strengthen our ESG (Environmental, Social, and Governance) management, we will continue to expand good consumption involving our partners, distributors, and customers.”

This content was produced with the assistance of AI translation services.