The Sequel to 'Chex Parmat' is 'Patmat'... Limited Sale from October 2

[Asia Economy Reporter Lim Hye-seon] The sequel to Chex’s green onion flavor was red bean flavor.

Nongshim Kellogg announced on the 24th that the new product Chex Red Bean Flavor will be sold in limited quantities nationwide at large supermarkets and major online channels starting from the 2nd of next month.

The birth of the new Chex Red Bean Flavor follows the success of last year’s Chex Green Onion Flavor, which was launched after 16 years of continuous consumer requests. After the green onion flavor was released, consumers eagerly anticipated another fun flavor, suggesting creative and diverse ideas such as ‘Mint Choco Chex,’ ‘Coffee Flavor Chex,’ and ‘Sweet Potato Flavor Chex,’ expressing their hopes for a completely new and unprecedented Chex flavor.

Chex Red Bean Flavor uses 100% domestically produced red beans from Gochang, Jeonbuk, capturing the authentic taste of red beans, and includes white marshmallows reminiscent of small rice cake balls.

Before the launch, the teaser video released by Nongshim Kellogg received positive responses from consumers immediately upon release. The 6-second teaser video, featuring red beans pouring over the product set to hip-hop BGM, heightened anticipation for the limited edition Chex Red Bean Flavor launch.

Meanwhile, Nongshim Kellogg is recruiting the ‘Chex New Product Tasting Group’ until the 24th, offering the first opportunity to taste Chex Red Bean Flavor.

This content was produced with the assistance of AI translation services.