Gmarket·Auction, 'Hangawi Big Sale' Records All-Time High Performance... 17% Increase YoY

The transaction amount of the 'Hangawi Big Sale' held by Gmarket and Auction from the 1st to the 14th increased by 17% compared to the same event last year.

[Asia Economy Reporter Lim Chunhan] Gmarket and Auction announced on the 22nd that their discount event held ahead of Chuseok recorded the highest sales ever.

According to Gmarket and Auction, the transaction amount of the ‘Chuseok Big Sale’ held from the 1st to the 14th increased by 17% compared to the same event last year. In particular, customer inflow surged from the first day of the event, achieving sales of over 100 billion KRW in just one day. This is a 28% increase compared to the first day of last year’s event.

The average spending per customer increased by 18% compared to last year. This is interpreted as reflecting the demand for purchasing slightly more expensive gifts instead of visiting hometowns directly. Additionally, the Chuseok special live broadcasts held four times in total achieved over 1.8 million views. The transaction amount for the next-day delivery service ‘Smile Delivery’ also increased by 86% compared to the previous year.

The best-selling product was the ‘Roborock Robot Vacuum Cleaner,’ with sales of 2.6 billion KRW on Gmarket alone. By product category, health supplements more than doubled in transaction amount, ranking first. This was followed by processed foods (94%), cosmetics (93%), and home & beauty appliances (90%).

A Gmarket official said, “This is the result of predicting customer demand in the non-face-to-face holiday atmosphere in advance and presenting products optimized for changing lifestyles such as Gwipojok and Honchujok. We plan to continuously offer promotions that satisfy both sellers and buyers in the future.”

This content was produced with the assistance of AI translation services.