LG Electronics Wins 10 IDEA Design Awards... 'Grand Prize' Goes to StanbyMe

LG StanbyMe, which won the top prize, the Gold Award, at IDEA 2021 (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 22nd that it has won a total of 10 awards, including the highest award, at IDEA, one of the world's top three design awards.

IDEA, considered one of the world's top three prestigious design awards along with the Red Dot Design Award and the iF Design Award, is organized by the Industrial Designers Society of America (IDSA) and is celebrating its 41st edition this year. Each year, it selects and awards product designs that have made significant contributions to the field of industrial design.

Among the LG Electronics products awarded this time, the product that received the highest award, the Gold Award, is the wireless private screen LG StanbyMe. This product also won the main awards at the iF Design Award 2021 and the Red Dot Design Award 2021, sweeping the world's top three design awards held this year.

LG StanbyMe features a moving stand design different from conventional TVs. The screen position can be adjusted according to the viewing posture. It supports swivel, which adjusts the screen left and right forward and backward up to 65 degrees each; tilt, which tilts up and down up to 25 degrees each; and rotating, which rotates clockwise and counterclockwise up to 90 degrees each. The screen height can also be adjusted up to 20 cm vertically.

In addition, four products including the gallery stand that highlights the slim design of the LG OLED Evo, the LG Sound Bar Eclair with a curved design breaking away from the bar type design, the LG WashTower, a one-body washer-dryer with a smooth seamless design minimizing lines and gaps, and the LG PuriCare 360˚ Air Purifier Alpha won bronze awards.

Also, five products including the LG Styler, LG CordZero A9S Objet Collection, LG PuriCare Dual Water Purifier, LG InstaView ThinQ Oven, and LG UltraGear Gaming Speaker received main awards.

Lee Cheol-bae, Executive Vice President and Head of LG Electronics Design Management Center, said, "Good design helps customers realize the lifestyle they pursue and express their individuality," adding, "We will continue to present designs that inspire customers' lives."

This content was produced with the assistance of AI translation services.