Clean Nara, Ministry of Health and Welfare Sign Business Agreement to Prevent Child Abuse

Insertion of Child Abuse Prevention Messages on Beauty Tissues, Continuously Emphasizing the Importance of Preventing Child Abuse in Daily Life
5.5% of Sales Revenue Used to Support the Independence of Youth Preparing for Self-Sufficiency (Formerly Protected Children)

Clean Nara-Ministry of Health and Welfare Non-face-to-face Business Agreement Ceremony for the Prevention of Child Abuse and the Spread of Positive Parenting Culture. From the left, Yang Seong-il, 1st Vice Minister of the Ministry of Health and Welfare, Choi Hyun-soo, CEO of Clean Nara.
[Photo by Clean Nara]

[Asia Economy Reporter Kim Jong-hwa] On the 16th, KleanNara announced that it signed a business agreement with the Ministry of Health and Welfare on the 15th to prevent child abuse and promote a positive parenting culture, and is conducting the "Clean Heart Coloring Campaign."

KleanNara has been manufacturing baby diapers for 34 years, supporting the growth of countless children, and recently signed a business agreement with the Ministry of Health and Welfare, empathizing with the social issue of preventing child abuse as part of its goal to strengthen ESG (Environmental, Social, and Governance) management.

The Clean Heart Coloring Campaign is a campaign that inserts the Ministry of Health and Welfare's child abuse prevention campaign message into beauty tissue products sold by KleanNara, encouraging customers to feel the importance of preventing child abuse and fostering a positive parenting culture in their daily lives.

The campaign-exclusive beauty tissues feature a design directly created by young adults preparing for independence (children who have aged out of protection) from the nonprofit organization "Oneul-eun," and the product is designed so that the beauty tissue can be used as a canvas for coloring beyond its original purpose.

KleanNara will sell 24,000 limited edition campaign products through its official Naver store and plans to use 5.5% of the sales revenue, symbolizing its 55th anniversary, to support the independence of young adults preparing for self-reliance.

A KleanNara official said, "We are pleased to conduct a meaningful campaign with the Ministry of Health and Welfare for the future generation of children," adding, "Since the product was designed by children who have aged out of protection, we hope the child abuse prevention message resonates with many people."

An official from the Ministry of Health and Welfare said, "We are honored to conduct a child abuse prevention campaign through collaboration with KleanNara," and added, "We will continue to strengthen publicity so that all members of society can participate in protecting children's rights and spreading a desirable parenting culture."

Meanwhile, the Clean Heart Coloring Campaign will also be launched through Naver Happybean, and KleanNara plans to conduct various additional social contribution events to widely raise awareness of the importance of preventing child abuse on its official CSR Instagram channel, KleanCycle.

This content was produced with the assistance of AI translation services.