Hyundai Motor Launches 'Longest Run in Gwangju' Campaign: "Let's Create a Cleaner World"

Full Participation Fees Donated to Mudeungsan National Park Environmental Protection Project

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company announced on the 15th that it will conduct the non-face-to-face concept mission race 'Longest Run in Gwangju' together with the National Asia Culture Center.

Longest Run is a social contribution campaign started by Hyundai Motor in 2016, where participants can download a dedicated application (app) and participate in running, eco-friendly practices, and other activities.

Longest Run in Gwangju will be held for two days on the 2nd and 3rd of next month at the National Asia Culture Center located in Dong-gu, Gwangju Metropolitan City. Completion is achieved by running both Course A (Gwangjucheon Riverside Course) and Course B (National Asia Culture Center internal mission race).

The race is entirely non-face-to-face, and completion is automatically certified by utilizing the GPS function of the Longest Run dedicated app and Bluetooth beacons, which are wireless communication devices that automatically recognize nearby smart devices and transmit necessary data.

Additionally, the eco mileage accumulated through completion can be used to enter prize draws at the Eco Mileage Shop within the Longest Run app starting from the 5th of next month.

All participation fees paid by participants will be jointly donated with the National Asia Culture Center to the Mudeungsan National Park environmental protection project and will be used for planting projects.

Participants will receive a commemorative gift consisting of a 'Running Package' including a commemorative T-shirt, soap medal, and glass straw upon on-site registration.

A Hyundai Motor official said, "As an environmental campaign conducted in cooperation with cultural and artistic institutions, it was planned so that various exhibition programs can also be held at the National Asia Culture Center," adding, "We hope it will be an opportunity to create joyful memories even in the frustrating COVID-19 situation."

This content was produced with the assistance of AI translation services.