"Convenience Store Points for Movies and Hotel Stays"... CU Signs Business Agreement with Milk Partners

[Asia Economy Reporter Lim Chun-han] BGF Retail announced on the 15th that it has signed a business agreement with Milk Partners, exclusively in the industry, to link CU membership points with Milk Partners and expand their usage.

Milk Partners helps users freely exchange points they hold among affiliated companies through ‘Milk,’ a blockchain-based integrated points platform. With the advantage of being able to gather scattered points and use them together, the number of users is rapidly increasing, having secured more than 800,000 subscribers.

The two companies will join forces in various ways to provide differentiated customer services, including online and offline linked joint marketing. Through this business agreement, the usage of CU membership points, which were previously only usable at stores, will be greatly expanded.

So far, six companies have joined the Milk app, including hotels, airlines, duty-free shops, and movie theaters. The usage method is to convert CU membership points into ‘Milk Coins’ in the Milk app, then exchange them for points of the desired affiliated company. Points are applied at the exchange rate at the time of exchange, and there is a daily transaction limit per affiliated company. CU plans to join the Milk app in December through system development.

A BGF Retail official said, “This business partnership is expected to have a positive effect by significantly increasing the usability of CU membership points and attracting additional customers,” adding, “CU will continue to pursue ongoing business partnerships with various partners to provide differentiated experiences to customers.”

This content was produced with the assistance of AI translation services.