Kolon FnC Customellow Releases Collaboration Products with Polaroid Style

[Asia Economy Reporter Lim Hye-sun] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 13th that the online main line of the men's clothing brand Customellow, "Sad Smile," will release products in collaboration with the lifestyle brand "Polaroid Style."

This collaboration was possible because both Sad Smile and Polaroid Style have distinct brand identities. Sad Smile, which wittily expresses the so-called "bittersweet" emotions, met Polaroid, which captures positive energy in everyday life, completing the story of the collaboration.

The "Rainbow Sad Smile" collection started with the logo collaboration. The company explained, "A new logo was created by combining Sad Smile's crying smile logo with Polaroid's colors." The products consist of 12 types of clothing, including sweatshirts and corduroy setups, as well as accessories such as beanies and cross bags.

To commemorate this collaboration, Sad Smile will temporarily exhibit and sell the collection from the 17th until mid-next month at the Void Zone in front of the Customellow store on the 7th floor of Shinsegae Department Store Gangnam Branch.

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