BGF Group Zepeto Team Workshop (Photo by BGF Group).

BGF Group Zepeto Team Workshop (Photo by BGF Group).

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[Asia Economy Reporter Yuri Kim] BGF Group announced on the 12th that it has opened a Metaverse virtual reality education center for its employees in response to the growing importance of non-face-to-face work and communication due to the prolonged COVID-19 pandemic.


BGF Group recently opened the 'BGF Virtual Reality Education Center' using the metaverse platform Gathertown and is conducting job training for employees. The BGF Virtual Reality Education Center is an online space that perfectly replicates the BGF Education Research Center located in Hyehwa-dong, Seoul. The lecture halls, cafeteria, and outdoor spaces have been faithfully recreated, allowing any employee to conveniently use the facilities.


During the training courses, voice and audiovisual materials are supported via video calls, enabling lectures, presentations, and practical exercises to be conducted just like in-person training. Trainees can also have individual conversations, and taking advantage of the virtual space, they can enjoy online games during breaks.


Recently, Pre-SC training was conducted for new employees hired in the first half of this year. After the elevation to level 4 of the living quarantine guidelines, face-to-face group training became impossible, so all training courses were fully replaced with online lectures using the metaverse.


BGF Group is also conducting team workshops at 'CU Zepeto Hangang Branch.' Last month, CU opened a virtual convenience store, CU Zepeto Hangang Branch, on the Hangang Park map of the global metaverse platform ZEPETO. The team workshops are review programs conducted through voluntary applications from field departments nationwide, aiming to strengthen member communication, change working methods, and share work experiences. So far, about 20 teams have participated, freely gathering under the theme 'OO is needed.'


BGF Group stated that it is running various communication programs to boost employee morale and promote harmony even amid the COVID-19 situation. A representative example is 'BGF Cultural Cafe,' which offers online one-day classes on various themes such as wine tasting, leather crafts, book concerts, and aromatherapy. They are gradually expanding smart offices to regional offices nationwide this year.



Sung-Han Kim, head of BGF Talent Development Team, said, "Even amid the COVID-19 situation, we are making every effort to enhance employees' capabilities by introducing new education and communication programs while activating mutual exchange," adding, "The cultural codes of the MZ generation (Millennials + Generation Z) are naturally blending into corporate activities, greatly helping to create a younger and more creative organizational culture."


This content was produced with the assistance of AI translation services.

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