Fearful of "Hwakjjin" 3040s, Healthy Meal Subscription Increases
[Asia Economy Reporter Moon Hyewon] Due to the impact of COVID-19, the number of people who suddenly gained weight has increased, leading to a rapid rise in the demand for regular subscriptions to "care food." Care food, which was previously purchased occasionally for dieting purposes, has become a daily routine, and people tired of home-cooked meals are using regular subscriptions for care food with various meal plans.
On the 10th, Hyundai Green Food announced that it exceeded its sales target for the "Greeting Care Meal Plan Subscription" by 35%. Among all purchasing customers, women in their 30s and 40s accounted for 62%. This is more than 1.3 times higher compared to March, the first month of the business, when it was 47%. The care meal plan subscription is a service that regularly delivers care food side dishes and salads designed with nutrition tailored to meal purposes, consisting of four types: "Jangsu Village Meal Plan," "Low Sugar Meal Plan," "Calorie Meal Plan," and "My Greeting."
Hyundai Green Food's "Jo and the Juice" monthly subscription service "Gudokhaejo (JOE)" is also gaining popularity, exceeding its sales target by 30%. When purchasing a subscription for 20 Americanos and 10 healthy meals, customers can use it at half the regular price.
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Twosome Place operates a subscription program called "Twosome Salad Meal Plan," where customers can enjoy a different salad every day, five days a week, at 44 stores including Gwanghwamun and Eulji Twin Tower locations. Last month, salad meal plan sales increased approximately 2.4 times compared to January of this year. CJ Foodville The Place's subscription service "The Salad Club," launched last year, also tripled its sales within one year. The "Keto Tofu Noodle Salad," which minimizes carbohydrate intake, is popular. The Keto Tofu Noodle Salad uses low-calorie tofu noodles instead of wheat noodles and includes grilled mushrooms, broccoli, and grains.
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