Cuckoo Electronics Appoints Sung Si-kyung as Model for Rice Cooker 'Twin Pressure'

Advertisement Content Quiz Event, Running Until the 30th

Cuckoo Electronics announced on the 8th that they have selected singer Sung Si-kyung as the model for their premium rice cooker, the 'Twin Pressure'. Photo by Cuckoo Electronics

[Asia Economy Reporter Kim Heeyoon] Cuckoo Electronics announced on the 8th that it has selected singer Sung Si-kyung as the model for its premium rice cooker 'Twin Pressure'.

Sung Si-kyung, chosen as the model, is known as a representative gourmet in the entertainment industry with excellent cooking skills. In the TV commercial released on the 3rd, Sung Si-kyung was shown preparing high-end restaurant dishes at home.

Using the ultra-high pressure mode of the Twin Pressure, he cooked 'abalone multigrain rice' and utilized the open cooking function, which allows opening the lid to add ingredients during no-pressure cooking mode, to make a steak rice bowl that preserved the taste, aroma, and texture of vegetables and meat. Sung Si-kyung expressed amazement, saying, "No need to go around looking for good restaurants."

Cuckoo Electronics is holding a quiz event called 'Twin Pressure Rice Cooker Recipes with Sung Si-kyung' on its website until the end of this month. After watching the TV commercial, participants can leave a comment mentioning the Twin Pressure rice cooker function that Sung Si-kyung used to make the steak rice bowl in the advertisement. Winners will be selected by drawing to receive a Cuckoo Electronics electric pressure rice cooker and a tumbler.

A Cuckoo Electronics representative said, "By introducing the innovative Twin Pressure function with Sung Si-kyung as the model, we aimed to approach consumers in a friendly way," adding, "We will also continue to enhance trust in taste."

This content was produced with the assistance of AI translation services.