Ahead of Chuseok, Pre-packaged Meat Convenience Foods Gain Popularity... Shinsegae Food's LA Galbi Sales Up 136%

[Asia Economy Reporter Seungjin Lee] Ahead of the Chuseok holiday, small-packaged meat convenience foods that can be easily enjoyed at home are gaining popularity.

According to Shinsegae Food on the 8th, an analysis of sales of small-packaged meat convenience foods from August 29 to September 5, three weeks before Chuseok, showed that sales of popular holiday menu items LA Galbi and seasoned Bulgogi convenience foods increased by 136% and 58%, respectively, compared to the same period last year.

Shinsegae Food analyzed that this increase is due to the rise of ‘Honchujok’?people who give up returning home to prevent the spread of COVID-19 and spend Chuseok alone at home?and ‘Homchujok’?those who refrain from dining out and enjoy the holiday with family?leading more consumers to purchase products that can create a festive atmosphere with simple cooking.

Additionally, the continuous rise in meat prices ahead of the holiday has caused consumers to prefer small-packaged meat convenience foods that can be purchased at reasonable prices, which is also cited as one of the reasons for the increase in sales.

To continue the popularity of such small-packaged meat convenience foods, Shinsegae Food is launching the convenience food ‘Olban X Sungui Garden Scored Pork Ribs,’ developed to allow consumers to enjoy popular dishes from famous restaurants at home, and will sell it through live broadcasts to enhance purchasing convenience.

‘Olban X Sungui Garden Scored Pork Ribs’ features 100% whole ribs hand-cut and scored in the same cooking method as Sungui Garden, a representative restaurant in the Incheon area, and marinated in a special sauce for 24 hours at low temperature. It is packaged in single servings, making it suitable for 1-2 person households, and offers high convenience as there is no need to separately store leftover ribs after thawing.

In the live broadcast on Naver Shopping Live on the 9th, a set consisting of 3 packs?2 packs of bone-in ribs (280g each) and 1 pack of boneless ribs (280g)?will be sold at a 33% discount for 19,900 KRW, and with coupon benefits such as store favorites, it will be available at the lowest price of 17,900 KRW. Additionally, when purchasing 2 or more sets, 1 pack of bone-in ribs will be given as a gift, and a 1+1 event will be held where an additional set is given by lottery when purchasing ‘Gift to a Friend’ via mobile.

A Shinsegae Food official said, “With the Chuseok holiday approaching, the popularity of small-packaged seasoned meat, which can be easily enjoyed mainly by consumers who want to have a safe, small-scale meal at home instead of dining out, is expected to continue,” and added, “Since small-packaged seasoned meat is highly versatile for various uses, we plan to introduce various products that enhance customer convenience in the future.”

This content was produced with the assistance of AI translation services.