KGC Ginseng Corporation Launches 'Filial Piety Delivery Campaign' Ahead of Chuseok

[Asia Economy Reporter Seungjin Lee] KGC Ginseng Corporation announced on the 7th that it will carry out the ‘Hyo Delivery’ campaign for elderly people living alone who have become increasingly isolated due to COVID-19, in collaboration with the Korean Red Cross, using the Jeonggwanjang Fund created from employee contributions and company matching.

‘Hyo Delivery’ is a sharing project for elderly people living alone, delivering items such as songpyeon (rice cakes), various jeon (Korean pancakes), fruits, Jeonggwanjang products, and thermal therapy devices in celebration of Chuseok.

Participation is possible by applying through Naver Happy Bean or the event board on the Jeonggwanjang direct online mall ‘Jeonggwanjang Mall’ until the 26th.

The Jeonggwanjang Fund donates Jeonggwanjang products to expand care projects for elderly people living alone and has also prepared an event to encourage netizens’ donation participation. Ten people who send supportive comments for the campaign will be selected to receive the ‘Daborok Gamsacheongpyeon’ gift set, allowing anyone to enjoy red ginseng without burden.

KGC Ginseng Corporation stated, “Due to the non-face-to-face situation caused by COVID-19, the care function for elderly people living alone is weakening,” and added, “We will actively take the lead in resolving the welfare blind spots of elderly people living alone who need warm attention.”

Meanwhile, as part of ‘Creating a Healthy World,’ KGC Ginseng Corporation has been steadily donating Jeonggwanjang products such as Hong Sam Jeong Everytime to marginalized groups struggling due to COVID-19 and economic recession.

This content was produced with the assistance of AI translation services.