CU "Giving Away Luxury Items Worth 50 Million KRW Weekly via Pocket CU Lottery"

CU employees are promoting the 'Luxury Brand Signature Item Event' (Photo by CU).

Automatic Stamp Issuance for Purchases and Points Accumulation Over 7,000 KRW
Unlimited Entries Allowed for Each Prize
Large-Scale Discounts and Giveaway Events as a Disaster Relief Fund Usage Location

[Asia Economy Reporter Yuri Kim] CU announced on the 7th that it will hold the "Luxury Brand Signature Item Event," giving away popular items from luxury brands as prizes through the stamp missions on its membership application, Pocket CU.

Reflecting the FLEX culture of the main consumer base of convenience stores, the MZ generation (Millennials + Generation Z), signature products from famous luxury brands will be given away as prizes. Over the course of four weeks in September, luxury items worth a total of 50 million KRW will be awarded weekly through a lottery. Brands and products will change each week.

The prizes for the first week include a total of 20 items ranging from classic luxury brands such as the "Gucci bracelet," "Chloe tote bag," and "Prada crossbody bag" to emerging new luxury brands like the "Ami cardigan," "Maison Kitsun? cardigan," and "Maison Margiela bucket bag."

To participate, customers must make a purchase of 7,000 KRW or more at CU (excluding tobacco and service products) and accumulate points, after which a participation stamp will be automatically issued in Pocket CU. Each stamp allows one entry for a desired product, and unlimited entries are allowed for each prize. Participants can check the real-time status of applicants for each prize, increasing their chances of winning when selecting a prize.

During the first week’s event, more than 30,000 people participated over six days. The product with the highest number of applicants so far is the "Prada crossbody bag," chosen by about 4,000 people. The Chloe tote bag, Maison Margiela bucket bag, Goyard card wallet, and Gucci bracelet are also ranking high in popularity.

CU plans to sequentially reveal various popular luxury brands in the second to fourth events, including the "Bottega Veneta clutch bag," "Off-White short-sleeve T-shirt," "Dior bucket hat," and "Balmain sweatshirt."

Starting this week, CU aims to support customers’ smart shopping through large-scale discounts and giveaways on over 1,500 items as a designated usage location for the national disaster relief fund, while simultaneously enhancing customer satisfaction and franchise sales by offering additional benefits through the luxury prize event.

Myungran Oh, Head of Marketing at BGF Retail, said, "Through promotions reflecting the latest trends, we aim to provide customers with an enjoyable shopping experience and create opportunities to revitalize the local economy through increased consumption. We will continue to introduce differentiated marketing that offers greater benefits to customers visiting CU."

This content was produced with the assistance of AI translation services.