Paycoin Appointed Official Model Actor Lee Jung-jae

New BI and Slogan Unveiled... New Slogan is 'Use Coins Directly'

(Provided by Danal Fintech)

[Asia Economy Reporter Gong Byung-sun] Danal Fintech, which operates the domestic cryptocurrency payment platform Paycoin, announced on the 6th that it has selected actor Lee Jung-jae as its official model.

Actor Lee Jung-jae will promote Paycoin through various marketing activities, starting with TV commercials. Danal Fintech explained, "We judged that actor Lee Jung-jae, who gives an image of sophistication and trust, is suitable to demonstrate the usability of Paycoin for real-life payments and the reliability of cryptocurrency."

The theme of Paycoin's advertisement is "Use Coins Right Away," reflecting the characteristic of Paycoin being usable for actual payments. It also signifies the proper use of cryptocurrency and the practicality of easy payments at various affiliated stores. "Use Coins Right Away" is also Paycoin's new slogan.

(Provided by Danal Fintech)

Danal Fintech also unveiled Paycoin's new brand identity (BI). The new BI consists of simple and refined straight lines and shapes. Danal Fintech explained that it represents Paycoin, which has overcome the limitations of blockchain and established itself as a payment service in daily life.

Hwang Yong-taek, CEO of Danal Fintech, said, "The newly released advertisement, BI design, and slogan embody our ambition to redefine Paycoin's value and develop it into a leading platform in the cryptocurrency market," adding, "We will lead the domestic and international cryptocurrency markets through various partnerships and service offerings."

Meanwhile, Paycoin recently signed a Memorandum of Understanding (MOU) for digital financial infrastructure projects with Daegu Metropolitan City and is expanding its payment domain by partnering with various companies such as CU, Emart24, CGV, and Domino's Pizza.

This content was produced with the assistance of AI translation services.