SC Jeil Bank Launches 'Opening New Eyes on Asset Management' Campaign... Free Webinar Also Offered

SC First Bank 'Opening New Perspectives on Asset Management' New Advertising Campaign. Photo by SC First Bank

[Asia Economy Reporter Song Seung-seop] SC First Bank announced on the 6th that it will launch a new advertising campaign under the theme "Asset Management, Opening New Eyes."

The campaign aims to showcase the global network of 89,000 employees across 59 countries of Standard Chartered (SC) Group, the parent company of SC First Bank. The advertisement will also be posted on SC First Bank's official YouTube channel.

Since January, SC First Bank has been running a campaign under the theme "Global Asset Management Specialist" with actor Jo Woo-jin as its exclusive model. In the first half of the year, the first advertising campaign titled "Don't Believe Rumors" delivered a message urging people not to be swept away by indiscriminate rumors but to trust SC First Bank's asset management experts.

As part of the second advertising campaign, two "Wealth Care Web Seminars" will be held to inform about the importance of asset management using the US dollar (USD) and investment methods. Participation can be applied for free on the SC First Bank website and the "Wealth Care Lounge" of the mobile banking application (app).

On the 9th, Dr. Hong Chun-wook, a financial YouTuber and a 28-year veteran economist, will give a lecture titled "Building My Asset's Basic Strength with the Dollar," discussing the outlook of the US market and the importance of dollar investment. On the 23rd, Park Soon-hyun, head of the Investment Strategy Products Department at SC First Bank, will cover specific dollar investment methods under the theme "Dollar Investment Secrets Turning Volatility into Opportunity."

Jang Ho-jun, head of the Retail Banking Group at SC First Bank, emphasized, "In an uncertain market, it is important to manage assets broadly and diversely to maintain solid asset management."

This content was produced with the assistance of AI translation services.