Volvo Car Korea "Earth Safety Campaign 'Recharge' Successfully Concludes with 350,000 Participants" View original image


[Asia Economy Reporter Changhwan Lee] Volvo Cars Korea announced on the 6th that its safety campaign "Re:Charge," launched to raise awareness of the climate crisis caused by carbon emissions and plastic waste, has successfully concluded with approximately 350,000 participants.


This campaign was planned under the theme "Beyond Road Safety to Earth Safety" as part of Volvo Cars Korea's annual social contribution activities aimed at creating a safer society.


It was conducted as a program to rethink the climate crisis (Re:Think), strive to reduce carbon emissions (Re:Duce), and recharge for the Earth (Re:Use).


Specifically, a psychological test conducted with Poomang to raise awareness of environmental issues attracted a total of 255,687 participants, and an eco-friendly safe driving pledge event jointly held with T map Mobility saw 97,002 people join.


The total distance driven by participants who completed the pledge without rapid acceleration or sudden braking was 4,202,204 km.


Additionally, an eco-friendly poop bag kit produced in collaboration with Pet Friends was delivered to a total of 1,000 people. This eco-friendly special package, designed to encourage eco-friendly walks or pet plogging with pets, consists of water-soluble poop bags and biodegradable plogging bags.



Yoon Mo Lee, CEO of Volvo Cars Korea, expressed, "We deeply appreciate the many people who participated to help create a safer Earth," and added, "As a global automobile manufacturer, we will continue to consider challenges beyond road safety for everyone's safety and strive to present solutions to address these issues together."


This content was produced with the assistance of AI translation services.

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