SPC Baskin-Robbins Launches 'Ice Songpyeon' and 'Ice Jeolpyeon'

Photo by Baskin Robbins

[Asia Economy Reporter Moon Hyewon] SPC Group's Baskin-Robbins announced on the 6th that it will launch 'Ice Songpyeon' and 'Ice Jeolpyeon' ahead of Chuseok and introduce three types of Chuseok gift sets with abundant assortments.

Ice Songpyeon, available in three flavors, features chewy glutinous rice cake shaped like songpyeon filled with ice cream made from sesame, chestnut, and sweet potato, respectively. A basic box set includes 2 pieces of sesame ice songpyeon, 1 piece of chestnut ice songpyeon, and 1 piece of sweet potato ice songpyeon, totaling 4 pieces.

Ice Jeolpyeon is a product with glutinous rice cake shaped like jeolpyeon filled with injeolmi ice cream containing white bean paste ribbons and red bean ice cream. A basic box set contains one piece of each flavor.

Baskin-Robbins also offers Chuseok gift sets suitable for holiday presents. There are three types: Ice Songpyeon Set, Ice Jeolpyeon & Songpyeon Set (2 boxes of jeolpyeon, 1 box of songpyeon), and Ice Songpyeon & Jeolpyeon Set (2 boxes of songpyeon, 1 box of jeolpyeon). All Baskin-Robbins Chuseok gift sets are provided in boxes designed to evoke the image of a saekdong jeogori (traditional Korean multicolored jacket).

Meanwhile, to commemorate the launch of the Chuseok gift sets, Baskin-Robbins will run a promotion from the 7th until the 22nd of next month, where customers presenting the Happy Point application at stores can receive a 2,000 KRW discount on Chuseok gift sets.

This content was produced with the assistance of AI translation services.