Seoul City, Korea Transportation Safety Authority, and Coupang Collaborate on 'Joint Traffic Safety Measures'

Safety Speed 5030 and Pedestrian Protection Promotional Materials Distributed to Over 800 Delivery Trucks in Seoul

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 3rd that it has signed a business agreement with Coupang, the Korea Transportation Safety Authority, and others to jointly promote 'Traffic Safety Measures for Zero Traffic Accidents in Seoul' and will work together to reduce traffic accidents.

This business agreement was promoted to prevent cargo truck traffic accidents caused by the increase in delivery volume due to the development of internet e-commerce and the prolonged COVID-19 pandemic, and to improve the traffic safety management system. In the past three years (2018?2020), 108 people died in traffic accidents involving cargo trucks in Seoul, accounting for 14% of all traffic accident deaths. The fatality rate was 1.2 per 100 cases, which is 2.5 times higher than the passenger car fatality rate of 0.5, indicating the need for continuous traffic accident reduction measures.

As the first collaborative project, Coupang will attach and operate messages on over 800 delivery cargo trucks (Coupang Cars) operating within Seoul, encouraging compliance with the maximum road speed limit and pedestrian protection, to promote safe driving by Coupang Car drivers and active practice by the general public.

Seoul City and the Korea Transportation Safety Authority will cooperate to strengthen traffic safety education for delivery workers and jointly promote traffic safety culture campaigns with Coupang. Seoul City plans to expand participation in traffic safety campaigns to other courier and delivery companies that are not part of this agreement, aiming to create an opportunity to spread a culture of traffic safety.

Kang Jin-dong, Director of Traffic Operations at Seoul City, said, “This is a time when non-face-to-face transactions are increasing due to the spread of COVID-19, making traffic safety management for delivery cargo trucks urgent,” and added, “We hope this agreement will be an opportunity to protect the precious lives of Seoul citizens and delivery cargo truck workers.”

This content was produced with the assistance of AI translation services.