Jeonggwanjang Launches Senior-Specific Deer Antler Extract 'CheonnokS'

[Asia Economy Reporter Lim Hye-sun] Jeonggwanjang announced on the 1st that it has launched a new product, ‘Jeonggwanjang CheonnokS,’ a senior-tailored deer antler extract.

‘Jeonggwanjang Cheonnok’ means ‘precious deer antler bestowed by heaven’ and is a premium deer antler brand made by carefully selecting only healthy deer antlers grown in a pristine environment and blending them with traditional ingredients.

‘Jeonggwanjang Cheonnok’ uses 100% top-grade (SAT) deer antler guaranteed by the New Zealand government. The quality of deer antlers is divided into a total of 30 detailed grades, and the highest grade that meets strict conditions such as antler thickness, length of segmented bones, length of branches, and weight is called SAT (Super A Traditional).

In addition, Jeonggwanjang’s technology, which holds seven patents related to deer antlers, and a thorough eight-step raw material management standard (direct contract, production management, safety verification, quality verification, drying management, drying inspection, selection, quality inspection) are combined to create ‘Jeonggwanjang Cheonnok.’

The newly released ‘Jeonggwanjang CheonnokS’ is characterized by being designed with senior-tailored ingredients. In traditional Korean medicine, deer antler is known for its ‘Ganggeungol’ effect, which strengthens muscles and bones. Six traditional ingredients (Rehmannia glutinosa, Dioscorea opposita, Cnidium officinale, Cornus officinalis, Poria cocos, Atractylodes macrocephala) and senior-specialized sub-ingredients (Eucommia ulmoides, Achyranthes bidentata, Gastrodia elata, Schisandra chinensis) have been added.

To commemorate the launch of CheonnokS, Jeonggwanjang is holding a quiz event on its official online mall until the 5th. All participants will receive five packets of ‘CheonnokS’ and a 10,000 KRW discount coupon for ‘Jeonggwanjang Cheonnok.’

This content was produced with the assistance of AI translation services.