"Recycled Fabric Sweat Setup" Eco-Friendly Camping Brand 'DearDear' Launches Apparel

The eco-friendly camping brand 'DearDear' by 'Dada M&C' is launching its first clothing line, the 'Recycle Sweat Setup'.

[Asia Economy Reporter Yuri Kim] 'Dada M&C's eco-friendly camping brand 'Dear Deer' announced on the 31st that it will launch its first apparel line, the 'Recycle Sweat Setup.' Dada M&C is a media commerce subsidiary established by CJ OnStyle.

'Dear Deer' focused on the mega trend of One Mile Wear, which has rapidly emerged as outdoor activities decrease and indoor living continues. The brand planned the sweat setup as its first apparel line to suit the lifestyle of the millennial generation who engage in activities within a 1-mile (1.6 km) radius, such as nearby camping, telecommuting, and home training. The sweat setup is clothing with a relaxed silhouette made from functional materials that excel at sweat-wicking.

'Dear Deer' collaborated with the Instagram channel 'Camping-e Michida,' which has about 150,000 followers, to plan the 'Recycle Sweat Setup.' It is characterized by reflecting campers' voices throughout the entire process, from product planning to design, based on prior customer demand surveys conducted with over 800 campers.

This product uses the yarn 'Regen,' made by recycling PET bottles. The purpose is to protect the environment through recycled fibers that minimize greenhouse gas emissions. The lining uses a terry fabric suitable for the autumn season to add softness, and the top applies a flock printing method where film is cut and heat-pressed. The packaging and shipping materials are made from 100% naturally biodegradable eco-friendly materials such as corn lactic acid and cellulose. They are classified as general waste rather than recyclable waste and do not emit carcinogens when incinerated.

The 'Recycle Sweat Setup,' featuring a minimal design with a Dear Deer letter point, is available in navy, gray, black, and ivory. It can be purchased from the Dear Deer official website and the 'Camping-e Michida' site starting from the 1st of next month. It will be shipped sequentially to coincide with 'Resource Circulation Day' on the 6th of next month. A gift of 'Dear Deer socks' will be given to the first 400 customers who purchase.

This content was produced with the assistance of AI translation services.