bhc Opens First Franchise 'Jokbal Sanghoe' Unjeong Branch

(From left) Kim Chung-hyun, Head of Research at bhc, Lim Geum-ok, CEO of bhc, Yoon Hyun-chul, Owner of Jokbal Sanghoe, and Moon Sang-man, Director, are attending the opening ceremony of the first bhc Jokbal Sanghoe franchise, Unjeong Branch, and taking a commemorative photo. Photo by bhc

[Asia Economy Reporter Moon Hyewon] bhc's first franchise of Jokbal Sanghoe, developed in-house last year, opened its doors on the 30th at the Unjeong branch in Paju, Gyeonggi Province.

bhc announced that on this day, an opening ceremony for the first Jokbal Sanghoe franchise was held with CEO Im Geumok and company executives in attendance.

Jokbal Sanghoe is a brand that bhc launched its first directly operated store, the Yeoksam branch, in Gangnam-gu, Seoul, last August after about a year of prototype research and six months of field testing.

The Yeoksam branch of Jokbal Sanghoe introduced new-concept menus with themes of tradition and newtro, such as "Macho Jokbal" and "Ppuring Jokbal," targeting nearby office workers and the tastes of the 2030 generation. Additionally, with a sophisticated design using wood tones and subtle lighting, it was praised as a high-class dining space rather than a typical jokbal restaurant, maintaining a steady sales growth curve even during the COVID-19 dining restrictions.

The Unjeong branch of Jokbal Sanghoe is the first franchise store opened based on the know-how bhc acquired from operating the directly managed Yeoksam store for a year. It is approximately 30 pyeong in size with 46 seats. Also, it is conveniently located within a 5-minute walk from Exit 2 of Yadang Station, in a station area with high accessibility, and surrounded by Unjeong Lake Park and apartment residential complexes, so it is expected to attract many customers including office workers and families.

Meanwhile, Jokbal Sanghoe Unjeong branch will offer free Eotang Kalguksu (fish soup knife-cut noodles) to customers who order the main jokbal menu until the 30th of next month.

This content was produced with the assistance of AI translation services.