Kyobo Life Insurance, 100th Gwanghwamun Billboard Featuring BTS's Message of Hope

Kyobo Life Insurance announced on the 30th that BTS delivered a message of hope on the 100th Gwanghwamun Billboard.

[Asia Economy Reporter Oh Hyung-gil] 'When it comes to [dance], follow your heart, no permission needed'

Kyobo Life Insurance announced on the 30th that BTS delivered a message of hope on the 100th Gwanghwamun Billboard.

The billboard, measuring 90m wide and 21m high, with a total area of 1,890㎡, features a joyful and bold departure from the grammar and format of previous billboards.

The collaboration between Kyobo Life Insurance's Gwanghwamun Billboard and BTS was realized through a shared commitment to 'positive influence,' aiming to offer hope and inspiration to those weary from the COVID-19 pandemic.

BTS reportedly gladly participated, resonating with the sociocultural value of the Gwanghwamun Billboard, which has delivered powerful messages to citizens for over 30 years.

In a congratulatory video released on the official Gwanghwamun Billboard website, BTS members said, "We took part in the creation of the message to commemorate the 100th edition of the Gwanghwamun Billboard, a representative cultural icon of Korea," adding, "We are glad to have the opportunity to communicate with you through this medium during the challenging COVID era when face-to-face interaction is difficult."

The BTS members stated, "We believe that dance is the freedom to do as you please without needing anyone's permission," and "We hope you express your own freedom in the underlined parts of the message, finding what makes you feel free."

This content was produced with the assistance of AI translation services.