SPC Group Opens Shake Shack Singapore 'Gardens by the Bay' Location

Shake Shack Singapore 7th Store 'Gardens by the Bay Branch' Exterior (Photo by SPC Group)

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 30th that it has opened the 7th Shake Shack store in Singapore, the ‘Gardens by the Bay’ location.

The Shake Shack Gardens by the Bay store is located in front of the Flower Dome within ‘Gardens by the Bay,’ the world’s largest botanical garden (greenhouse) and a representative tourist attraction in Singapore, occupying 423㎡ with 128 seats.

The Shake Shack Gardens by the Bay store features decorations throughout the store using various tropical plants to harmonize with the surrounding scenery. It also enhances a bright atmosphere by utilizing plant pattern murals by Singaporean artist Soph O. Collaborating with professional horticulturists from Gardens by the Bay, the store is decorated with carefully selected flowers and plants, creating an ambiance as if visiting a botanical garden.

To commemorate the opening of the new store, Singapore Shake Shack plans to donate a portion of the sales from the ‘Shack Attack’ menu at the Gardens by the Bay location to the non-profit organization ‘Singapore Environment Council,’ which engages in various activities for sustainable environmental efforts.

An SPC Group official stated, “Despite COVID-19, sales have steadily increased through delivery services and marketing activities, and additional stores are opening. We will actively pursue business to expand the Southeast Asian market, which is one of the important growth pillars of SPC Group’s global business.”

Meanwhile, SPC Group, which holds the operating rights for Shake Shack business in Singapore, has successfully expanded its business in Singapore as well as domestically by opening seven stores in major commercial areas within two years since opening the first Singapore store at Jewel Changi in April 2019.

This content was produced with the assistance of AI translation services.