Shinsegae Myeon Unveils Travel Content 'Sinbalgyeon TV' for Chinese Customers

Screenshot from Shinsegae Duty Free's 'New Discovery TV' video (Photo by Shinsegae Duty Free).

Introducing Popular Cafes and Restaurants in Myeongdong through China's Leading SNS Platforms such as Weibo, WeChat, and Xiaohongshu
Duty-Free Shop Staff Explore Restaurants Selected by Chinese Users... Strengthening Communication with Chinese Customers

[Asia Economy Reporter Kim Yuri] Shinsegae Duty Free is contributing to the revitalization of tourism in Myeongdong.

On the 30th, Shinsegae Duty Free announced that it has started producing video content called 'Shinbalgyeon TV' that provides the latest hot place information around the Myeongdong main store for Chinese tourists who miss 'Myeongdong,' the mecca of Korean tourism.

The Shinbalgyeon TV videos will be sequentially released through Shinsegae Duty Free’s official channels on popular Chinese SNS platforms such as Weibo, WeChat, Xiaohongshu, Douyin, and Youku.

When Chinese customers leave comments on the SNS channels about cafes or restaurants they want to visit, Shinsegae Duty Free staff visit those places on their behalf and vividly introduce the atmosphere of the store, popular menu items, and useful tips.

The first episode of Shinbalgyeon TV, released in July, introduced the newtro cafe 'THE SPOT FABULOUS,' where old and modern coexist from 60 years ago, and received a response with about 51,000 total views across five channels.

The second episode, scheduled to be released at the end of this month, will feature a popular meat restaurant in Myeongdong frequently visited by locals and include tips on how to enjoy meat deliciously.

A Shinsegae Duty Free official said, "We planned content that stimulates memories and longing for Myeongdong, one of the must-visit places for Chinese tourists," adding, "We hope it will help revitalize Myeongdong tourism when tourism resumes."

Meanwhile, Shinsegae Duty Free is carrying out various activities to promote tourism. Collaborating with the Seoul Tourism Foundation, it is conducting online promotions of Seoul travel tips and hosting a customer communication exhibition 'The World Reunited Exhibition' at the Myeongdong main store, raising expectations for Seoul tourism in the post-COVID-19 era.

This content was produced with the assistance of AI translation services.