Lotte ON, 'ON(Mind) Hangawi' Event... Up to 20% Discount on Chuseok Gift Sets

[Asia Economy Reporter Yuri Kim] Lotte ON is launching a campaign to capture demand for Chuseok gift sets.

Lotte ON announced that from the 30th of this month until the 15th of next month, it will hold the "ON(ON) Heart, Hangawi" event in celebration of Chuseok. During this event, Chuseok gift sets including fresh food, health supplements, and daily necessities will be sold at up to 20% discount. Additional benefits such as discount coupons, instant card discounts, and L.Point rewards will also be provided. Customers can find a variety of products in one place, ranging from premium items offered by Lotte Department Store to exclusive planned products and direct-from-farm items. Anticipating another contactless holiday this year, the gift-giving function has been enhanced.

From the 30th of this month to the 14th of next month, Lotte ON will offer the largest Chuseok special point accumulation benefits of the year. When purchasing food gift sets from Lotte Department Store on Lotte ON, customers can earn up to 3 million L.Points depending on the payment amount, and by leaving a review after purchasing popular Chuseok gift sets, they can receive up to 300 L.Points. Using the gift-giving function during the event period will grant up to 30,000 L.Points.

Lotte Department Store will also present exclusive products and exclusive price items available only on Lotte ON. With increased demand for high-priced gifts due to the contactless holiday, emphasis has been placed on premium fresh food. Representative premium products include the "L-No.9 Hanwoo Premium Set" priced at 1,691,000 KRW, the "Millennium Emperor Dried Yellow Croaker Set" at 1,113,600 KRW, and the "Hanwoo & Truffle Premium Set" at 729,800 KRW. The "Food Avenue Apple Set" and "Apkippasand Sancha Botanica Collection" are sold at exclusive Lotte Department Store Mall prices of 135,000 KRW and 72,100 KRW, respectively.

Lotte ON analyzed data such as sales volume and search frequency accumulated from previous holiday events to operate four specialized stores for the first time during the holiday. These include the "Premium Food Hall" presented by Lotte Department Store, "Budae Jang (Shopping on Behalf of Parents)" which gathers holiday shopping items from Lotte Mart and supermarkets, the "Direct-from-Farm Hall" which ships directly from production sites to delivery destinations without passing through intermediate centers, and the "Ontact Product Hall" offering special prices on food and daily necessities for those staying at home.

Meanwhile, Lotte ON will also operate an "Untact Holiday Gift Corner" during the event period, featuring products eligible for the gift-giving service in response to the contactless holiday. Using the gift-giving service, gifts can be sent via KakaoTalk message or SMS by simply knowing the recipient’s mobile phone number. The gift corner includes popular Chuseok gifts such as fresh and health functional products, as well as home meal replacement (HMR) items for those spending the holiday alone at home.

Hyundong Lim, Head of Product Division at Lotte ON, said, "As this Chuseok is also likely to be a contactless holiday following last year, we expect an increase in gift set purchases on online malls. Although we cannot visit in person, we have prepared and will present a variety of gift sets ranging from premium to practical products to ensure that customers can fully convey their hearts."

This content was produced with the assistance of AI translation services.