CU, Baek Jong-won's Chinese Cuisine Do Set Exclusive Sale in Industry... Limited to 100 Units

[Asia Economy Reporter Yuri Kim] CU announced on the 27th that it will sell the Baek Jong-won Chinese Chef's Knife Set (125,000 KRW), consisting of a Chinese chef's knife engraved with the handwritten signature of Baek Jong-won, CEO of The Born Korea, and two types of all-purpose sauces, through the CU membership application Pocket CU.

CU stated, "Focusing on the fact that the most frequently used kitchen utensil when cooking is a knife, we actively sent a love call to The Born Korea for the sale of Baek Jong-won's Chinese chef's knife," and explained, "The Baek Jong-won Chinese chef's knife is a rare item with limited production volume. After months of negotiations, CU brought in 100 units and will sell them exclusively on Pocket CU on a first-come, first-served basis."

The Baek Jong-won Chinese chef's knife has a blade length of 18cm and a total length of 31.5cm. It is made through a high-density process stacking 67 layers of steel and wrought iron on a high-carbon steel stainless steel frame with Damascus special alloy components, providing excellent cutting power and durability. The handle offers a comfortable grip with stable balance and weight, and the unique wave pattern of the Damascus knife adds a touch of luxury. Baek Jong-won's signature is engraved on the upper part of the blade, increasing its collectible value. The sauces included with the Baek Jong-won Chinese chef's knife are Baek Jong-won's all-purpose Mala sauce and all-purpose stir-fry sauce, which are also sold at CU.

The relationship between CU and Baek Jong-won runs deep. Previously, on the TV entertainment program "Delicious Rendezvous," Baek Jong-won proposed product commercialization to Lee Geon-jun, CEO of BGF Retail, which operates CU, to promote the consumption of Korean agricultural products urgently needing market access. CEO Lee readily accepted, leading to the creation of products such as apple pie, Korean duck lunchbox, and yellow croaker lunchbox.

Since launching the Baek Jong-won Hanpan lunchbox in December 2015, CU has introduced over 100 types of Baek Jong-won convenience foods. Baek Jong-won convenience foods such as lunchboxes, rice balls, and gimbap sold at CU over the past five years have recorded cumulative sales of 200 million units.

Lee Jeong-hyun, MD of the Processed Food Team at BGF Retail, said, "Since COVID-19, as more people enjoy home-cooked meals, interest in kitchen utensils used for cooking has also increased accordingly," adding, "The Chinese chef's knife, a symbolic item of Baek Jong-won, is expected to be popular as a premium gift for Chuseok."

This content was produced with the assistance of AI translation services.