Samsung 'The Frame' Sought by Newlyweds, Sales Quadruple Year-on-Year This Year
At Samsung Digital Plaza Daechi Main Store located in Daechi-dong, Seoul, a Samsung Electronics sales staff is introducing 'The Frame' to a customer preparing home appliances for a wedding. (Photo by Samsung Electronics)
View original image[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 26th that its lifestyle TV 'The Frame' has gained popularity mainly among newlyweds, with domestic sales from January to July this year increasing fourfold compared to the previous year.
The Frame is a lifestyle TV that can display artworks or photos on the screen like a picture frame when not watching TV. Samsung Electronics explained that recently, as newlyweds decorate their new homes, the demand to style living rooms like galleries has grown, leading to a significant increase in The Frame's popularity.
In fact, 45% of customers who joined Samsung Electronics' Honeymoon Club and purchased a TV chose The Frame. A Samsung Digital Plaza official said, "The Frame is especially popular among newlyweds because it can be used like a picture frame displaying masterpieces when not watching TV, and its customizable bezels in various colors allow for personalized space decoration."
The Frame can be installed in various forms such as wall-mounted or with a basic stand, depending on the home's structure and taste. Since last year, The Frame has applied QLED technology and offers a wide range of sizes from 32 inches to 85 inches, expanding consumer choices. This year, 60% of The Frame units sold in the domestic market were 75 inches or larger, a significant increase compared to 12% last year.
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Hwang Taehwan, Executive Vice President of Samsung Electronics Korea, said, "The sales performance of The Frame is the result of quickly responding to consumer trends, and it is especially popular among MZ generation newlyweds who have a clear personal style," adding, "We will continue to provide new TV experiences with products that satisfy the tastes and lifestyles of diverse consumers."
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