Orion Launches Two Functional General Foods 'Dr. You Up Clean Gum' and 'Energy Gum'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 26th that it will launch two types of functional general foods, 'Dr. You Up Clean Gum' and 'Dr. You Up Energy Gum.'

Dr. You Up Gum contains propolis extract and red ginseng, functional ingredients recognized by the Ministry of Food and Drug Safety. It is sold in two forms: a capsule-type container for easy storage and consumption, and a cost-effective practical pouch.

Dr. You Up Gum contains patented oral-origin probiotics and propolis extract, which is known to help with oral antibacterial action, allowing users to feel cleanliness inside the mask. Dr. You Up Energy Gum contains red ginseng, which may help improve fatigue. Each piece of Energy Gum contains 100 mg of taurine.

Earlier this year, Orion redefined the identity of 'Dr. You,' designed with a nutrition concept, as a 'functional general food brand' and embarked on a second leap forward. The strategy is to actively target the current global interest in health due to COVID-19. Following the release of Dr. You Gummies in May, Orion plans to strengthen the health image of the Dr. You brand and enhance its brand status by introducing Dr. You Up Gum.

An Orion official said, "Dr. You Up Gum is a functional general food gum developed to be enjoyed in various daily situations of busy modern people," adding, "It may be a small help, especially in an era where mask-wearing has become routine."

This content was produced with the assistance of AI translation services.