Strategic Collaboration in Customer Service and Product Sales

Lee Seong-hwan, Executive Director of KT IS (left), and Heo Jae-young, Managing Director of Cuckoo, are taking a commemorative photo after signing a Memorandum of Understanding (MOU) on the 24th. Photo by KT IS

Lee Seong-hwan, Executive Director of KT IS (left), and Heo Jae-young, Managing Director of Cuckoo, are taking a commemorative photo after signing a Memorandum of Understanding (MOU) on the 24th. Photo by KT IS

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[Asia Economy Reporter Cha Min-young] KT IS, which operates the KT customer center, has formed a strategic partnership with comprehensive health and home appliance company Cuckoo Electronics and Cuckoo Homesys to supply rental products and more at affordable prices.


KT IS announced on the 25th that it signed an agreement for customer service, product sales, and distribution cooperation with Cuckoo Electronics and Cuckoo Homesys on the 24th at the KT IS headquarters main conference room in Yeouido.


This agreement was promoted to create synergy based on KT IS's customer-first service capabilities and Cuckoo's high brand awareness and product competitiveness.


With this agreement, KT IS will be able to offer Cuckoo products at reasonable prices to KT customers through platform-based customer service and distribution channels. Various home appliances such as air purifiers, water purifiers, bidets, and pet dry rooms will be offered at one-time discounts and special rental sales through the 'KT Half-Price Choice' provided when subscribing to KT Internet and IPTV products.


Additionally, KT IS will apply its know-how from being ranked first for seven consecutive years in the Korea Standard Association's customer center quality evaluation (KS-CQI) to Cuckoo's customer service, transferring customer CS capabilities and aiming to improve quality.


Lee Seong-hwan, Executive Director of KT IS (Head of CS Business Division), said, "This is a meaningful moment as KT IS, which possesses top domestic customer service know-how and sales capabilities, begins a collaboration with Cuckoo, Korea's representative home appliance brand. We expect to generate various synergies based on the strengths of both companies in the future."



Heo Jae-young, Managing Director of Cuckoo (Head of Sales Division), stated, "Through this business agreement, both companies expect to grow together by enhancing customer service quality and distribution business capabilities, solidifying their position as leaders driving changes in the industry market."


This content was produced with the assistance of AI translation services.

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