Maeil Dairies Launches Two Types of Plant-Based Oat Beverage 'Amazing Oat'
[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 24th that it will launch two types of plant-based beverages called 'Amazing Oat.'
Amazing Oat is a plant-based beverage made by grinding whole grain oats with their husks intact. It uses 100% Finnish oats and is ground three times using a millstone method, resulting in a smooth taste. The fine particles allow for the nutrients in the oat husks to be consumed gently.
Oats are known to be rich in beta-glucan, a type of dietary fiber effective for antioxidant activity. With growing interest in health, the global oat beverage market is also expanding, expected to grow by about 10% by 2026.
Amazing Oat is launched in a 190ml size and offers two flavors: Original and Unsweetened, providing more choices. Amazing Oat Unsweetened is not sweetened, allowing consumers to enjoy the natural nutty and smooth flavor of oats, while Amazing Oat Original contains added fructo-oligosaccharides for enhanced flavor. One pack provides 400mg of beta-glucan and 220mg of calcium, with only 75kcal and 90kcal respectively. Both types are 100% plant-based beverages certified vegan by the Korea Vegan Certification Institute, making them comfortable to enjoy even for those who experience discomfort when drinking milk.
The two types of Amazing Oat will be first introduced on Kakao Makers on the 25th. They will be sold on Kakao Makers until September 2nd, and from September 2nd, they will also be available through Kakao Shopping Live broadcasts, KakaoTalk Gift, and Shopping. They can also be purchased through major online distribution channels, including Maeil Dairies’ Naver brand store.
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A Maeil Dairies representative explained, “Oats are known as an eco-friendly crop because they require less water and land during cultivation. To maximize this value, the Amazing Oat products are released in Tetra sterilized packs with attached paper straws.”
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