bhc Chicken donates 50 million KRW to sports climbing athlete Seo Chaehyun

At the encouragement fund ceremony held at the bhc Chicken headquarters on the 23rd, bhc Chicken Chairman Park Hyun-jong (left) and CEO Im Geum-ok (right) are taking a commemorative photo after presenting 50 million won in encouragement funds to sport climber Seo Chae-hyun.

[Asia Economy Reporter Lim Hye-seon] Chicken brand bhc Chicken has presented a consolation prize to national sports climbing representative Seo Chaehyun.

On the 23rd, bhc Chicken announced that it delivered a consolation prize of 50 million won to Seo Chaehyun, a national sports climbing representative who showed great performance at the Olympics, at the bhc Chicken headquarters located in Songpa-gu, Seoul.

The consolation prize ceremony was held with Seo Chaehyun, bhc Chicken Chairman Park Hyunjong, CEO Lim Geumok, and other executives in attendance. This consolation prize was prepared to support Seo Chaehyun’s excellent performance at the Olympics and to promote the development and public interest in sports climbing, a less popular sport.

Known as a climbing prodigy, Seo Chaehyun advanced to the finals in second place in the preliminary round of the women's combined sports climbing event at this Olympics, making South Korea’s first attempt to win a medal, but unfortunately finished the final competition in 8th place.

Although she did not win a medal, Seo Chaehyun, at the young age of 18, showed her best effort and confident spirit of challenge in her first Olympic appearance. She is a promising athlete expected to perform well in the next Olympic Games based on the valuable experience gained from this competition.

Sports climbing was adopted as an official event for the first time at this Olympics, and the sports climbing combined event ranks athletes based on the total scores of three disciplines: speed, bouldering, and lead. Seo Chaehyun is ranked number one in the world in the lead discipline.

Park Hyunjong, chairman of bhc Chicken who attended the ceremony, said, "Seo Chaehyun was the only teenager to advance to the finals at this Olympics, showing passion and a bold challenge, giving great hope to our people."

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