Simmons Bed, New Opening at Lotte Department Store Dongtan Branch

Simmons Bed has newly opened a store at Lotte Department Store Dongtan Branch.
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] Simmons, a sleep specialty brand, has newly opened 'Simmons Lotte Dongtan Store' at Lotte Department Store Dongtan.

The newly opened Lotte Department Store Dongtan in Osan-dong, Hwaseong-si, Gyeonggi-do, is the largest department store in Gyeonggi-do with a total floor area of approximately 246,000㎡ (about 74,500 pyeong) from basement level 2 to the 8th floor above ground. As Lotte's new store launched after 7 years with the ambition to create the 'third Lotte Town,' there was great interest in the brands entering the store even before the opening.

Simmons beds are the representative premium living brand of Lotte Department Store Dongtan, which aims for 'Stayplex (Stay+Complex),' and are located in the 6th-floor living hall 'Curated Rooms.'

In the cozy and comfortable Simmons store, customers can leisurely experience popular models of Simmons' top-tier line Beautyrest Black such as Lucile and Loren, as well as steady sellers from the representative mattress collection Beautyrest including Zalmon, William, and Henry. Sizes are also diversified to suit the characteristics of the new city commercial area. From large sizes like Great King (GK) and King of King (KK), suitable for couples in their 30s and 40s and family customers, to Super Single (SS) size perfect for single-person households and children's rooms, a full range is available.

Additionally, stylish frames such as Olo and Mona, which complete bedrooms tailored to individual tastes and lifestyles, are introduced. Customers can also experience the 'Simmons Look,' a bedroom styled exclusively with Simmons products.

To celebrate the opening, Simmons Lotte Dongtan Store offers abundant benefits. Until the 31st, all products are discounted by 10%, and premium Simmons bedding products such as Lumila bedding sets, Visco spring pillows, and goose duvet fillings are given on a first-come, first-served basis depending on the purchase amount.

Wedding promotions for engaged and newlywed couples are also underway. Premium mattresses that create the optimal sleep environment are discounted by more than 20%, and new frame products are offered at a 10% discount, providing exceptional benefits. In addition, a Super Single promotion is ongoing, offering a 5% discount on Super Single (SS) size mattress purchases.

This content was produced with the assistance of AI translation services.