Lotte Chilsung Launches 'Contrabass Decaffeinated Black'

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage launched ‘Contrabass Decaffeinated Black’ on the 19th.

This product was released in response to the continuous growth of the coffee beverage market and the demand from consumers who want to enjoy coffee without the burden of caffeine. ‘Contrabass Decaffeinated Black’ uses decaffeinated beans to reduce caffeine content while maintaining the taste and flavor of the most popular ‘Black’ in the Contrabass lineup.

The packaging maintains the brand identity by applying the same design and transparent label as existing Contrabass products, while differentiating itself with a green cap.

Additionally, a decaffeinated emblem is applied at the top of the label for easy identification of the product’s features, and an ‘eco tear line’ is included to make the label easy to remove, facilitating recycling.

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