Jeju Air Unveils 'Green Traveler' Character for Eco-Friendly Travel Campaign

[Asia Economy Reporter Dongwoo Lee] Jeju Air announced on the 19th that it has unveiled the character for its eco-friendly travel campaign, ‘Green Traveler,’ as part of its ESG (Environmental, Social, and Governance) management.

Jeju Air collaborated with 'Jeju Aepongdang,' a preliminary social enterprise in the Jeju region, to create the eco-friendly travel campaign character inspired by the ‘Jeju Southern Bottlenose Dolphin,’ a species native to Jeju Island and designated as an internationally protected species.

The newly revealed character features the mouth shape of the ‘Jeju Southern Bottlenose Dolphin’ drawn round like the front part of an airplane, emphasizing cuteness and familiarity. Additionally, ‘tangerines’ and a ‘tangerine-colored scarf’ were added to evoke the image of Jeju Air.

The dolphin character will be widely used in Jeju Air’s upcoming eco-friendly travel campaign, ‘Green Traveler,’ establishing itself as a unique character exclusive to Jeju Air.

To commemorate the creation of the character, Jeju Air is holding a naming contest from today until the 27th. Participants can enter by commenting on the event post on Jeju Air’s official Instagram.

The contest results will be announced on Jeju Air’s Instagram on the 31st. One grand prize winner will receive two round-trip domestic flight tickets, and three runners-up will be awarded Jeju Aepongdang’s ‘Burabong Gift Set.’

This content was produced with the assistance of AI translation services.