SPC Group ESG Management Supports Punggi Ginseng Farms... Promotion at 6,000 Stores

Part of the 'ESG Happiness Coexistence Project' Supporting Farmers
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From the left, Lee Myung-wook, CEO of Paris Croissant, Do Se-ho, CEO of BR Korea, Hwang Jae-bok, CEO of SPC Group, Jang Wook-hyun, Mayor of Yeongju City, Kwon Heon-jun, Chairman of Punggi Ginseng Agricultural Cooperative, and Hwang Jong-hyun, CEO of SPC Samlip, are posing for a commemorative photo at the "ESG Happy Win-Win Agreement Ceremony for Promoting Punggi Ginseng Consumption" held at Yeongju City Hall, Gyeongsangbuk-do on the 18th.

[Asia Economy Reporter Lim Hye-sun] SPC Group is stepping up to support ginseng farmers in Punggi.

On the 19th, SPC Group announced that it signed a ‘Win-Win Agreement for the Activation of Punggi Ginseng Consumption’ with Yeongju City, Gyeongsangbuk-do, and the Punggi Ginseng Agricultural Cooperative as part of its ESG management efforts.

This agreement is part of the ‘ESG Happiness Win-Win Project,’ which involves purchasing agricultural products from struggling local farms and developing and launching products using these ingredients. This is the fifth project following potatoes from Pyeongchang, Gangwon Province, carrots from Gujwa, Jeju, strawberries from Nonsan, Chungnam, and onions from Muan, Jeonnam.

The project was planned to help farmers facing severe difficulties due to the cancellation of the ginseng festival, a major sales event for ginseng farmers amid COVID-19, poor harvests caused by heatwaves, and a sharp drop in prices of Pasam (ginseng for processing).

SPC Group plans to launch Chuseok gift products such as ‘Honey Ginseng Cake,’ ‘Honey Ginseng Walnut Pie,’ and ‘Whole Red Bean Manju’ at Paris Baguette stores nationwide, utilizing red ginseng processed from Punggi’s representative agricultural product, ginseng.

Through SPC Samlip, the group is promoting the release of home meal replacement products such as salads and porridge containing Punggi ginseng, and plans to introduce products using Punggi ginseng at Baskin Robbins and Dunkin stores as well.

Additionally, by promoting Punggi ginseng through over 6,000 stores nationwide including Paris Baguette, Baskin Robbins, and Dunkin, SPC Group aims to increase consumer interest and awareness, thereby enhancing the effect of stimulating ginseng consumption.

Punggi, the first cultivation site of Korean ginseng, is known for its rich organic sandy loam soil at the foot of Sobaeksan Mountain and a climate favorable for ginseng growth, resulting in dense ginseng tissue filled from the inside out.

An SPC Group official said, “The ‘Happiness Win-Win Project’ is part of ESG management that creates high-quality products using our agricultural products, encourages customers to participate in value consumption, and promotes coexistence with local farms. We will continue the project to expand sales channels for our farms and activate agricultural product consumption.”

This content was produced with the assistance of AI translation services.